Affordable Basics that Oooooze European Cool…For Both Moms and Tots at

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Zara just opened online shopping for US customers last week.  Oh happy day!!  For those of you that don't know Zara, this European-based retailer is a go-to source for updated basics that are on-trend, good quality, and mostly priced under $100.  Zara helps to fill the gaping hole between the rock-bottom prices (and quality) at Forever 21/Target vs. the high prices one typically pays for interesting basics.  Even better?  They have clothes for both you and the little ones!  (Oh, and, uh…hubs too.)

In addition to on-trend basics, they have some crazy-fun pieces as well.  Because every little girl needs a pair of these:

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Fabulous and ridiculous in equal measure, I think.  But I do love them.

Want to see some play-friendly, mom & me looks from  Voila….


We'd Totally Wear This To The Playground


We'd Totally Wear This To the Playground....




A Little Something For S and Her Imaginary Daughter

Cause I'd love to be twinsies if we could wear this:

Museum Outing



Just in time for a little Fall shopping, no?




About Author

Shana founded The Mom Edit in 2008. She lives with the love of her life (his name's Mike) and their two crazy boys in downtown Philadelphia. She loves a good styling challenge (her engineering side shows eventually), appreciates kindness, and usually picks scotch over wine, sneakers over stilettos, and denim-underwear, always.

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  1. OMG I am laughing about your imaginary daughter. Would it make our boys feel too bad if we made “Imaginary Daughter” a feature?
    Also, loving the ankle warmer ballet flats. Loving. Them.

  2. Also, I am totally snapping up that jacket. The only good thing about you living in Philly is that I can buy all the things from your posts without worry : )

  3. I’m all in for imaginary daughter! I knew you’d get a kick out of it…I was basically giggling to myself “wait till M sees this” the whole time. 🙂

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