Mamas, commence the freak-out. ShopBuru, started by new mom (and former stylist and lingerie designer) Morgan Hutchinson is an online shop dedicated to nursing mamas. But here's the genius part: Shopburu goes way beyond typical nursing wear. Morgan hand-picks designer clothing that will also work for nursing. So one can find nursing mama staples like Cake Lingerie and Mothers En Vogue sharing space with Rachel Pally, LAMB, and Ace & Jig.
This idea is so good, I wish I had it myself.
I took a quick browse through, and the selection is fabulous. I also appreciate product descriptions that include post-partum and nursing notes:
The exaggerated A-line cut is the perfect shape to wear before, during and after pregnancy giving you a bigger bang for your buck. Tie access at the shoulders make nursing easy, although this dress is not ideal for a breast pump.
Here are a few of my favs….
Clockwise, from top left:
I'm obsessed. OBSESSED. And Morgan's styling is spot-on. For example, she pairs the silk bird top with this pair of chambray sweatpants and….well. You know how I feel about fancy sweats. #bestillmyheart