Gang, I’m a longtime fan of Lemlem: the floaty scarves and dresses, the summer-ready patterns, and the fact that the brand is committed to hiring women, elevating African artisanship and creating more jobs in African nations. The only downside is that true artisanship – compared to fast fashion – costs more. Pieces in the Lemlem collection often range from $100 – $500.
Enter Joe Fresh, a Canadian-based fast fashion retailer. They’ve come together on a swimwear collaboration that is GORGEOUS – fans of the brand will recognize the Lemlem influence – with proceeds going to Liya Kebede Foundation.
All the yes.