This New Online Grocery Store Delivered Brunch to Our Doorstep 

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I’m SO excited for this one.  Allow me to introduce Brandless, a new online grocery store that basically carries everything I want for $3 or less.  And by “everything I want” I mean products like…non-GMO tortilla chips (non-GMO everything, actually), organic quinoa, gummy worms dyed with beet juice (#dontjudge), and paraben and sulfate free cleaning products, just to name a few.  And best of all?  For each purchase made on their website, Brandless donates a meal to Feeding America.

It almost sounds too good to be true, right?

Too good to be true was basically my first thought during our conference call with the Brandless rep.  They had gone through their entire pitch (as Gwen and I perused the website) and to be honest, I was floored.  “I don’t get it” I finally said.  “How the heck do you guys pull this off? I’m paying almost $7 for non-GMO corn chips at the local grocery stores here and yours are….” we pulled up the Brandless product page, “yours are 2 for $3????  What am I missing??”

What I was missing, it turns out, was the insane mark-up we’ve all been paying on traditional grocery store products.  Brand name products have a huge mark-up, as do the grocery stores themselves. Brandless refers to this markup as a BrandTax™ – the hidden costs you pay for other brands, and set out to remove it from their products.  They wanted to offer real food – not chemically-laden, overly processed food – at an affordable price.  Their tagline is “bad-stuff-less and good-ness full” and I want to give them a high-freaking five.  Shopping for groceries just got easier and more affordable.

For example….organic quinoa?  It’s $3, not the $7 or $8 I pay for this stuff in Philly.  Organic milled flax seeds?  They’re 2 for $3.  The jam is organic, still $3, and comes in a large-sized jar.  Their spices are all $3, and you can even buy refillable glass jars.  The cleaning supplies look just like a brand I’ve been using for years….but are only $3 (as-is the toilet paper: tree-free, instead made from sugarcane and bamboo).  I mean…I could go on and on.  I haven’t been this excited about grocery shopping in a looong time.

One final note:  I had asked about their canned goods, wanting to make sure their cans were BPA-free.  Here’s what I learned:

Brandless™ canned goods are what our suppliers refer to as “BPA Non-intent”, which is what we feel is a more honest, safer way of describing what many other companies refer to as BPA-Free, as BPA is sometimes naturally occurring in the environment, and may be detectable in trace forms. While we are not committing to the term “BPA-Free”, I can assure you that no BPA (like epoxy, etc.) is used during the manufacturing process.

Interested in seeing a few Brandless products?  I was just going to show you my grocery cart, but there’s only so much one can do with corn chips, quinoa, beans, and toilet paper (haha), so instead, we hosted a brunch for our interns.  We had wanted to do a fun little send-off for the interns who are leaving us, so Brandless sent over some products to host our little rainy-day brunch.

A “Brandless” Thank You Brunch

First things first: a fun little gift basket + personalized thank you notes for our people. We wanted our veteran interns (aka the ones who had to go back to school *SOB*) to take home a little something useful & fun. Because let’s be real..college kids can never have too many snacks. Our office “snack closet” was kind of an epic one thanks to Syd, Jeni & Danielle. They would have totally loved all of these $3 Brandless goodies this past semester while at work. Some easy ideas for a basket like this could include candy (yum), crackers & jam for when they’re feelin’ fancy and hand cream that really no backpack or purse is complete without. Personalized thank you notes (a la our current intern Madelynne) are never a bad idea if you can swing it*.

*Must have artsy friends though. Good job Mad.

We really just wanted an excuse to get the whole gang together and team bonding is something we love to work into our calendar. Adding small but fun touches like a parfait bar, freshly baked scones and of course…mimosas (for our 21+ year olds) made it feel like a party. And who can’t work a party into their schedule? Work can wait when it’s Friday and there’s a parfait bar calling our names.

Our Easy Spread

Truthfully, Gwen did all of the party prep here and I was the moral support and mimosa taster (p.s. what’s your go-to champagne to OJ ratio for that? Asking for a friend). Also, proper granola placement on your parfait boards is IMPORTANT PEOPLE.

But seriously, this is totally a party trick I can handle. If you keep some of these Brandless pantry staples on hand like granola, almonds, dried fruit etc. you can dish out something pretty and delicious. Plus I don’t know many Mamas who aren’t stocked with some yogurt and fresh fruit at all times.

Voila!

Make Your Own (Super Easy) Parfait Bar

What you’ll need:

Add this scone mix to the menu..

We tried out this Lemon Basil Scone Mix for the first time and whipped ’em up right before the interns came over. We’d rarely (if ever) be able to pull off “fancy” homemade breakfast pastries but these were SO good. Add some butter & milk to the mix, quickly knead it up, cut and bake for just 15 minutes. These are great ones to have the kids make too.

And this whole spread is about as fancy as it gets. We love a good punny sign, too.

Davis was the first to dive in (#spiritanimal). We’re all about the help yo’self hospitality here.

How CUTE are these interns of ours? Sadly, Danielle couldn’t sneak away from her mid-terms schedule but this definitely won’t be our last soirée here at TME HQ. A huge thank you goes out to our entire crew for the hard work they put in day in and day out for us. You wouldn’t believe how many last-minute collages they’ve made, posts they’ve helped prep and major projects they’ve taken on (cough cough Holiday Style Guide 2017).

xo,

S

Photo Credit: Zach Teris Photography

Thank you to Brandless for sponsoring this post!  We’re all about good for you, affordable choices that can be delivered to our door (what’s a grocery store again? ha) As always, all product choices, thoughts and opinions are my own. And readers, thank you for your continued support.  It doesn’t go unnoticed and is so very much appreciated.

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About Author

Shana founded The Mom Edit in 2008. She lives with the love of her life (his name's Mike) and their two crazy boys in downtown Philadelphia. She loves a good styling challenge (her engineering side shows eventually), appreciates kindness, and usually picks scotch over wine, sneakers over stilettos, and denim-underwear, always.

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11 Comments

  1. I mean I knew you guys were legit, but LOOK at ALL those interns. Get it girl! You have arrived 😘

  2. Meg Alexander on

    OK, I’m totally sold – going to try this… I’ll have more moola to buy, say, the sweater you are wearing…! Details please? Safe products that are affordable? Count me in. There was a store in Charleston I loved, and their tagline was: “You call it organic; your grandparents called it food!”

    • Ahhhhhh….that’s such a fair point. I really struggle with the GMO topic as a whole….I have issues with GMO corn, for example (there’s some study I read linking it to dementia and alzheimers) but I also know that from a Feed The World perspective we need to get smart about GMO. Anyway, this is all to say that YES. I will totally read your articles. Thank you!

      • Thank you Holly! You can find a”study” to support any view point. The truth is that GMOs enable farmers to use less pesticides. We have much bigger problems to worry about (um, like the carbon footprint of all The Stuff).

  3. Umm, I like my Mimosas with 90-95% champagne and just a *splash* really of OJ. AND I’m all about making my life easier with ordering healthful groceries online! Nice post.

  4. I love reading The MOM Edit! I am a much older mom but enjoy all your writings! Keep up the good work!

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