Few things are more disheartening than trying to find a well-fitting bra. I mean….OK: there are worse things. Swimsuit shopping, for example. Root canals. When you come home to find that the dog was sick everywhere (hang in there, Scotti!!).
But bra fitting deserves a place of honor on my Top Ten List of Things I Don’t Wanna Do. I don’t have time to go into a store – especially since most bra boutiques require advance appointments, a policy that completely defeats me – and I’m sick of the random guessing game that goes on when ordering online. To further complicate matters, my post-mastectomy breasts have….settled (for lack of a better word), making them a completely different size than they were a year or two ago. I’ve attempted to cope by switching to bralettes – XS, S, M, L – it *almost* doesn’t matter. I’ll often order one of each, only to send back what doesn’t work. Depending on the brand, my size varies wildly, so yes. Feel free to come shop my bralette drawer – I’m sure I have at least one in your size.
The situation worsens for real bras with actual cup sizes. I’m LOST. Even many of the online bra-fit quizzes depend heavily on the size of your existing bra. They don’t know what to do with my wide range of bralettes. And I’ve yet to come across a choice in those fit quizzes for Used To Be Flat Chested, Then Had Kids And Giant Melons Sprung Forth For Nursing, Then Got Cancer and Cut Them Off, Then Plastic Surgeon Promised a B Cup But Was More Like a D Cup and Now They’ve Settled And I Have No Idea.
Where’s that checkbox?
So when ThirdLove reached out saying that they had developed an iPhone app which uses “patented technology to provide a simple virtual sizing process that calculates a woman’s precise measurements…” the nerd in me freaked out.
Allow me to translate: You take pictures of yourself in ThirdLove’s app and they calculate your exact bra size. And it works….perfectly.
Even better? Based on the data they’ve collected, the ThirdLove Bra Engineers (I just made that up) realized that the bras themselves needed to change in order to provide a better fit. So ThirdLove also introduced….HALF CUP SIZES. I mean….cartwheels, people. This is exciting stuff.