A month or so ago, I was contacted by the folks over at I-Ella, asking if I'd like to try out The List, a monthly gift bag subscription filled with a selection of hand-picked designer goodies and free stuff.
It sounded good, but I'm leery of letting someone else do the picking. Because, well…picking stuff…that's my thing, right? And I'm always annoyed when some website thinks they know what's best for me based on an online quiz and static formula (and I'm talking about you, BeautyMint).
But The List was different. First of all, The List is associated with i-Ella, an eBay-like shopping site for serious fashionistas…with a twist. If you sign on to become a member (and membership is free), you can either buy, sell, or borrow clothes from other members. i-Ella takes a 15% commission on each sale…but 10% of the commission is donated to a charity chosen by the buyer.
Current offerings on i-Ella range from a $6 J.Crew top to a $6000 Hermes bag. But I'm most excited about the vast selection of mid-range designers (Joie, Marc Jacobs, DVF, Tracy Reese, Chloe, etc.) – these pieces tend to go for under $150.
Secondly, The List gift bag items are brand new, current season pieces that are hand-picked based on your style profile, picture, etc.
Once a month, our network of stylists, fashion insiders, fiercely cool friends and of course, the I-ELLA girls will hand pick the perfect accessory, shoes, handbag and/or apparel to enhance your wardrobe. Whether you're uptown or downtown, California cool or Brooklyn chic, you will receive an amazing gift bag tailored to suit your unique style.
So I said yes to The List. Banking on the fact that the whole company sounded amazing, how bad could their picks be? So I filled out my profile, uploaded a pic….and a few weeks later, recieved my first gift box.
And, uh, holy sh*t.
The List handpicked, for moi, the most amazing slouchy-fabulous leather shorts….
…a perfect, full-sized lipgloss, vintage recipe cards, and a delicately spiky Gorjana ring, made especially for this gift box.