Hey there! We’re The Mom Edit. We serve up daily fashion and lifestyle content that reaches over 3 million visitors like you each year. With a team of contributors located all over the US, we’re known as a playful and candid source for all things style, momming, travel, beauty and home.
We’re a team of style experimenters, passionate researchers, cost-per-wear calculators, and fearless try-on models (#snort).
Expect us to edit down sale sections to only the good stuff, determine if a piece is actually worth the cost (will I use this 10 times??), figure out how to make trends work in a practical way, and embrace the evolution of our personal style.
Our mantra? Wear what you love, and buy the stuff you actually want to wear.
What The Heck Is A “Mom Edit?”
We believe that ‘mom’ is a verb, not a noun. And that a ‘mom edit’ is one that includes a healthy dose of practicality — whether it’s a shoe that’s comfortable and cute, a beauty product that’s dead easy to use, or an offbeat vacation idea that can be both relaxing and a little adventurous. While we do — sometimes — cover the beautiful clothes and fancy shoes (there’s nothing wrong with a little sartorial swooning), most of our content is focused on celebrating the everyday. We are not here to dictate style ‘rules’. Instead, we’re here to support each other in discovering (and expressing) our real, authentic selves.
How It Started
In 2008, I found myself sitting on the floor of my closet, newborn in arms, surrounded by the beautiful clothes and fancy shoes that represented my pre-baby life, trying to figure out what the heck to wear now?
How It’s Going
And what began, then, as one person’s take on fashion, for real and evolving life, has now grown into a group of editors with different style preferences, ages, body types, and life stories, offering up thoughtful perspectives on style, beauty, travel and home to our ever expanding community of folx (moms or not).
In addition to our team of contributors (read about them here), we have a behind-the-scenes team working out of our Philadelphia-based office handling all the moving parts. Once in a while, they’ll even make an appearance on the blog or social…like when we all tried on the same red lipstick (in the name of ‘research’).
While the fashion may be light, our tone irreverent at times, we are all real, actual people writing about our lived experiences under our real names, sharing our journeys, our thoughts and our values. Those we take seriously. We also know that with a platform comes responsibility. The Mom Edit strives to be a diverse, caring and inclusive space where all feel welcome. We believe that representation matters and that issues regarding equity, social justice and environmental responsibility should be everyone’s concern. So, in addition to our latest sale finds and our favorite jeans ever, you’ll also find directories featuring ways to shop sustainable, small and Black-owned.
The most frequently asked questions we receive at The Mom Edit include….
1. Why are you called The Mom Edit? Is this content only geared toward moms?
Nope — everybody’s welcome! We’re called The Mom Edit because we’re always striving for style with a real-life, practical bent. Style that gives a nod to the backless mini dresses of our youth with a “don’t forget your sweater!” practicality from the moms. And we identify with the whole concept of momming — it’s a verb, not a noun, and an actual baby is definitely not required.
2. Why did you change the name of your blog?
It was just…time. It was time. I wrote a bit about this in my goodbye letter to Ain’t No Mom Jeans.
3. How do I subscribe to the newsletter or change my preferences?
We love our newsletter subscribers, and often send out special, newsletter-only content, in addition to daily, weekly, or 3-4 times per week emails (you can choose the frequency). We’d love to have you! If interested, subscribe to our newsletter here. There’s also an option to opt-in to extra Nordstrom Anniversary Sale coverage, as well as text alerts (just launched). It’s easy to opt-out at any time. If you’ve already subscribed and just want to change your preferences, you can select/update your preferences directly here.
4. Where did my comment go?
Our blog comments are no longer published in real time. We recently changed our comment policy, and you can read the long version here. All comments are reviewed and approved by someone on the team. If we find that a comment is mean-spirited or unhelpful we will not publish it. It’s a matter of mental health and respect for our team. Be kind, people.
5. What are your favorite sales to shop?
We’re actually working to put together a page on this, but for now, here goes: Hands-down, the Nordstrom Anniversary Sale is our fav. It’s a genius concept. In the summer, Nordstrom puts pre-season, not-picked-over fall clothing on sale, and it’s SUPER-satisfying to score some forever closet pieces at a fraction of the cost. We wish other retailers would do it, too. Other than that, we cover Shopbop sales, Amazon Prime Day, Memorial Day and Labor Day sales, and ALL the Black Friday/ Cyber Monday and other holiday sales at our fav brands and retailers. When Madewell, Anthropologie, Saks 5TH Avenue and beauty favs like Colleen Rothschild or Biossance are having a sale, you know we’re on it. But most importantly, we shop the sales every week, and wrap them up nicely for you every Friday — just in time for the weekend — in our Weekly Sales Report (one of our most-loved articles). If you’re signed up for our email newsletter, either daily or 3 times per week, you’ll also receive a special sales newsletter on Thursday, which features editor picks on sale nowhere else on the blog.
6. What happens when I use your links to shop?
When you click a TME link to go to product we’re writing about and/or recommending, that click (affiliate linking) lets the brand or retailer know that we referred you. We receive a small commission (that’s how we run the biz), and the brands are happy to know who sent you! We’re ever-so grateful to our readers for supporting us.
7. Do you get paid to feature certain brands?
We do partner with brands and they pay us to review their items. However, we only agree to partner with brands and retailers we truly stand behind, and we pick the items to review and give our honest opinions. ALWAYS. It’s clearly noted when a post is sponsored.
8. How can I join the team?
You sure? It’s a sweaty job — dressing room selfies don’t take themselves, har har har. Shoot us an email at firstname.lastname@example.org and tell us a bit about you.
9. How can I partner/ collaborate with The Mom Edit?
Sounds great. Connect with us by sending an email to email@example.com
10. How do you support woman-owned/small/Black-owned/minority-owned businesses?
While we do often partner with big brands and retailers, small businesses have a big place in our hearts. Not only because supporting them aligns with our values…but quite frankly, they have some of the most exciting stuff out there. You can check out our Shop Conscious Hub, which features our fave Black-owned businesses, small businesses, and sustainable brands and retailers.