Happy Holidays, Gang! Black Friday 2024 is – officially(!!) – in full swing. Our annual Black Friday Cheat Sheet is freshly updated & ready to cut through the noise! Each year, we focus on finding the absolute best deals — the pieces we’d personally buy, or, in some cases, the things we already own, love, and can highly recommend. (So, like, the opposite of this, haha). Whether you’re looking for a wardrobe refresh (hello boots, coats, cozy cashmere sweaters), updating your home, or stocking up on beauty faves, there’s likely something worth perusing, below.
Heads up: we update this cheat sheet all of Black Friday weekend (including the sales that drop at midnight!), keeping it fresh and useful. Our team is checking in daily for the latest sales and top picks worth hitting ‘add to cart’, and may have even tried some things on sale that we’ll include.
Psst: Looking for some more holiday inspo? Check out our Holiday Headquarters for gift ideas, stocking stuffers and festive outfits.
The Best 2024 Black Friday Sales
For easy browsing, we’ve organized our top picks by category: Fashion, Beauty, and Home. You can use the links below to jump straight to what you’re looking for, or scroll through the full guide to see every hand-picked item.
Jump to a list of sales, by retailer: Fashion | Beauty | Home
Start Here: Our Top 10 Black Friday Deals, 2024
Below is a short list of sales (and pieces) I’m the most excited about personally.
- Winter workouts? These Athleta fleece-lined leggings are the best. See ’em on me, here.
- Best bags – The Clare V. Black Friday sale is NOT to be missed. I just picked up this bag, but I also absolutely love their leather crossbody, their Sandy is the woven bag I use all summer (great for travel) and the Pot de Miel is maybe my most-used bag ever.
- Parachute – These linen sheets make me happy EVERY DAY. Luxurious, softer with each wash, and completely indestructible.
- Sick of jeans? These don’t count. Rag&bone, super soft, 25% off.
- Cozy + Cute – I’ve been eyeing up the Free People Hailee set, and it’s 30% off at Nordstrom!
- Party tops – Head to J.Crew for this sheer, sparkling knit (other colors are still fully stocked) or this embellished tee (both 50% off). See them on me, here.
- Best cashmere on sale? This cozy sweater at Ref (25% off), this cute cardigan or this Everlane boxy crew that’s great for everyday. See ’em on, here.
- Best (affordable) sweater on sale? This one. With a big, matching scarf (both 60% off!!).
- Best Pajamas – Printfresh flannel PJs (Snow Day design – reminds me of Stowe) or this pair from Petite Plume (sooo chic and sexy on). Both 25% off.
- Best Stocking Stuffer for me – Sara Happ Lip Slip is even better than the hype. Literally nothing compares.
- Gifts for my boys – this updated flannel and this cool watch.
The Best Black Friday Sales, 2024
Since we’ve been doing this for 10+ years, we finally figured out the best way to gather up all the most intriguing sales, the ones worth our time, attention and money. And, to be blunt (it’s already been a month, straight-up honesty is where we’re at), it’s this cheat sheet. Look no further for the most effective skincare, makeup and hair products to buy this holiday season (fingers crossed that this is the year the Dennis Gross LED face mask goes on sale…still waiting!). We’re also eyeing the most satisfying and useful kitchen appliances (Laura says Breville Air Fryer, I always say VitaMix), as well as Parachute’s luxe linen sheets — they literally only go on sale twice a year, and this is one of them!
The sales below are as current as possible, and we’ll be updating them from now all through Black Friday 2024 weekend (when we’ll be dropping our equally helpful Cyber Monday cheat sheet).
Fashion: The Best Black Friday Sales, 2024 (Clothing, Shoes & Accessories)
We’re looking at holiday pieces like J.Crew’s fun tops (I just got this gorgeous tee…see it on me, here) and – gasp – this silk top at Jenni Kayne, if you’re looking for a timeless splurge. Both would make an elegant (and cool!!) holiday look.
If wardrobe essentials are what you’re looking for — these jeans are a personal fav, and I’ve been wearing these Levi’s non-stop, also at Nordstrom (I’m wearing the black-wash version, here), striped sweaters (classic stripes in 100% cashmere vs playful stripes?), and workout leggings (boring, maybe, but that stash pocket + fleece lining!).
The Best Black Friday Sales For Jeans, Coats, Sweaters, Boots, Shoes & Accessories
- Adidas – 70% off. Laura loves this jacket for travel (see it on, here), and these fave track pants are perfectly old school.
- Abercrombie – 25% off. Their curve-love line is great, and the vintage-y NFL line is sooo good + well-made (makes for a great gift for a sports fan). Ooo love these Ski-style crews, too.
- Aerie – 40% off everything. Lounge pants I’d wear out of the house — these. Okaaay, you also have to look at this. I DIED.
- Andie Swim – up to 65% off. In case you have some travels (or you’re a planner) — this one-piece or this bikini top (here’s my full try-on).
- Athleta – 30% off + up to 50% off deals. These fleece-lined leggings are the best, and this hoodie + these sweats make the coziest set (wearing them all, here).
- Anthropologie – 30% off + extra 50% off sale. Some fun picks for the holiday — this sweater + these pants. Also love this entire outfit in gray, but that blue is tempting, too.
- Backcountry – up to 60% off. Some team faves hit sale like Abby’s jacket & Amy’s striped crew. I have this Cotopaxi jacket — lightweight and super cute on.
- Banana Republic – 40% off purchase. These pants and this dress are both ridiculously chic (but easy) ways to wear black for the holidays.
- Bombas – 25% off. These add such a nice touch to sneakers, but the classic styles are great, too.
- Bonobos – 30% off. This polo + a work pant upgrade for the guys (boring, but necessary).
- Calpak – up to 60% off. This duffle comes in so many pretty colors, and we forever swear by our packing cubes for travel.
- Cami NYC – 30% off. I’ve sworn by these silk camis for years.
- Clare V – 20% off. I just picked up this bag, and the Pot de Miel is maybe my most-used bag ever.
- Elwood – 30% off. These tees for the guys, and I’m eyeing this striped top.
- Everlane – up to 50% off. If you wanna dip your toes into barrel pants — these. This classic striped half-zip is great, and this boxy crew is great for everyday.
- Faherty – up to 50% off. Peeking at this slightly sporty waffle-knit + this retro striped tee.
- Free People – 50% off select styles. Okay, how cute are these snow boots?
- Frank & Eileen – 20% off. We love the long-sleeve capelet + their iconic button-up shirt.
- GAP – 50-60% off. Maybe the sleekest long puffer…ever? (that tie-waist!). We love the CashSoft line, too (check out Amy’s full try-on).
- Girlfriend Collective – 35% off sitewide + 60% off sale. These leggings come in a bunch of colors + range from xxs-6x.
- Good American – 40% off. Love the wash and silhouette of these jeans.
- Gwen Beloti – 25% off. These earrings are the perfect balance between statement + simple.
- Halfdays – 20% off sitewite + 50% off select styles. The most useful thing I ever bought — this.
- J.Crew – 50% off purchase + 40% off cashmere. There’s great holiday tops (this tee or this cami). Love this fair isle sweater, too.
- Jenni Kayne – 25% off. The best fisherman cashmere sweater (that you can see me review, here).
- Kule – 30% off – This has the best boxy, cropped shape.
- La Ligne – up to 65% off. Oooo, this dress.
- Levi’s – 40% off + free shipping. Wearing these daily (I have in multiple colors, too).
- Loft – 50% off purchase. A crewneck for everyday, but elevated (and $20!)
- Lunya – up to 70% off. Amy loves the washable silk set.
- Madewell – 50% off. These trouser jeans are a personal fave, and Laura loves this bag.
- Monica Vinader – 50% off flash sales + 30% off everything else. This chain necklace is perfect for everyday.
- Naadam – 50% off. Just did a try-on, and I love this fisherman sweater.
- Negative Underwear – 15% off. These pants + this top for some updated lounge.
- Nordstrom – up to 60% off selected items. Great jeans on sale? This featherweight pair, and these are a good crop for winter boots.
- Nordstrom Rack – extra 40% off clearance. A perfectly slouchy sweater that we love hit sale.
- Old Navy – 50% off everything + extra 20% off $100+. More pretty fair isle on sale…decisions, decisions.
- Pandora – up to 40% off. This earring set would be a great gift (for someone else or yourself, heh).
- Paravel – up to 50% off. Love this set (especially the domino black).
- Petite Plum – 25% off. This set is soooo sexy on.
- Printfresh – 25% off – Oh, hey family pjs.
- Quince – 24 hour deals. The 100% cotton fisherman sweater is comparable to Jenni Kayne’s (aka, it’s great).
- Reformation – 25% off everything + free shipping. Loving this varsity-striped cashmere sweater+ it comes in other great colors (see it on in my full cashmere guide).
- Saks Fifth Ave – up to 50% off designer sale + 25% off select sale + spend $150, earn a $75 gift card. These coated jeans are a cool way to do the holidays (maybe even New years?) OR, go for some full-length cuffed jeans.
- Sarah Flint – 30% off + free gift – These are the kinda heels I can dance all night in.
- Shopbop – 25% off everything. Okay, this is the most perfect black wash ever.
- Social Threads – 25% off. We LOVE the Risen Jeans line (they’re wildly comfortable)…especially these cuffed jeans + these flares (tried a bunch out, here).
- Spanx – 30-50% off. These ‘Perfectfit’ pants are actually perfect. Scotti tries them out, here.
- Under Armour – 30% off. Possibly the perfect dog-walking pants? Hmmm. The colors of these crews are great, too.
- Urban Outfitters – 40% off. Just got this sweater for Pax and this flannel for Raines. They both loved this hoodie (and a couple of other things, you can check out, here).
- Zappos – select deals, up to 60% off. The Palazzo style of these jeans is so good (and that black wash).
Our Top Black Friday Picks For Fashion
Beauty: The Best Black Friday Sales, 2024 (Skincare, Makeup & Hair Products)
This time of year is usually when we stock up on our fave beauty products, so you can count on these picks to be beauty stuff we’ve sworn by for years. The entire team loves this indulgent cleansing balm (I’ve been using Green Clean but it’s not nearly as luxurious – I’m debating switching back) and am definitely picking up Briogeo’s Ultimate Hair Heroes Set. It’s basically our family’s two most-used hair products, bundled together and 36% off! Also, Biossance is 30% off sitewide — this moisturizer + this oil + this eye cream is a combo beloved by both Amy & Em (and I can vouch for that Rose Oil).
The Best Skincare, Makeup & Hair Products On Sale For Black Friday
- Biossance – 30% off. We love this moisturizer + this oil + this eye cream.
- Briogeo – 30% off. Picking up Briogeo’s Ultimate Hair Heroes Set. It’s basically our family’s two most-used hair products, bundled together
- Charlotte Tilbury – up to 30% off. This set makes for such a great gift (and we swear by it).
- Colleen Rothschild – 30% off. Considering switching back to my long-time fave cleansing balm.
- Dermstore – up to 30% off. This is the stuff Abby uses for glowy skin + we all swear by our Supergoop! sunscreen.
- Dyson – select deals. The extremely loved Airwrap is $100 off! And in a new pretty color.
- Glossier – up to 30% off. Put this in their stocking, and use this for easy eyebrows.
- MERIT – 20% off. A tinted lip oil for dry winter lips in the prettiest colors.
- OGEE – 20% off – I swear by this set (and it’s great for anyone that’s newer to makeup…teen gift, maybe?)
- Nordstrom – up to 60% off. The Dyson Airwrap set is also on sale at Nordstrom.We compared a bunch of blowout tools, here.
- Nordstrom Rack – extra 40% off clearance. This for longer lashes.
- Saie Beauty – 25% off. Amy and I both love the Slip Tint.
- Ulta – up to 50% off. This is the best mascara.
Our Top Black Friday Picks For Beauty
Home: The Best Black Friday Sales, 2024 (Kitchen Appliances, Tech & Decor)
The home sale section is so fun to peruse – it’s where I usually get lost scrolling, late at night (Food52’s sale section can be downright dangerous). Of course, there’s the kitchen appliances and cookware we swear by (Our Place is 40% off our faves like the Always Pan), but the home decor is a joy to comb through, too — Anthro and Target always have some good finds.
Kitchen Appliances, Home Decor & Tech On Sale For Black Friday
- Amazon – Multiple deals. Laura swears by this smart oven / air fryer, I swear by the Vitamix.
- Anthropologie – 30% off + extra 40% off sale. Love Anthro’s dish towels, and I can’t get over this pickleball set, haha.
- Backcountry – up to 60% off. Forever loving our Rumpl blankets over here.
- Blueland – up to 30% off. Start with this kit.
- Dyson – Select deals. Huge Dyson vacuum fans on this team.
- Food52 – Up to 25% off. Didn’t know a water pitcher could be so gorgeous, haha. Ooo and this Parisian tea Advent Calendar? YES.
- Molekule – sales on Amazon. I swear Molekule air purifiers have helped with my allergies (big time). I have the bigger pro and the mini.
- Our Place – up to 40% off. We all love our Always Pans, and I love my bakeware set.
- Oura Ring – TBD
- Parachute – 30% off + up to 75% off sale. It is just a joy to sleep in these sheets. Seriously.
- Paravel – up to 50% off. Love this luggage set (especially the domino black).
- Shutterfly – up to 50% off. Get those holiday cards, done.
- Stanley – 25% off select items. D swears by this thing every. single. day.
- Target – multiple deals. When I say we love our Nespresso…I mean, we LOVE our Nespresso.
- West Elm – up to 70% off. How cute are these fluted glasses?
- Williams-Sonoma – up to 60% off. Everyone deserves a Le Creuset…right?? Would make such a good splurge gift for the cooks.
Our Top Black Friday Picks For Home
We hope this makes Black Friday shopping a little bit easier and fun. We’ll keep this post up-to-date all through Black Friday weekend, so be sure to bookmark it, and sign-up for our newsletter for more picks.
xo,
S, Danielle & the team!
