Our Favorite Pride Gear From LGBTQ-Supportive Companies


Hey, hey friends. Since June is Pride Month, I wanted to show my support of our LGBTQIA+ friends and family members by rounding up some rad gear from companies who do the same. We all love rainbow stripes and they make us happy to wear any time, but there is much greater meaning behind them to so many of us and our loved ones. You can read more about the reason for and history of Pride Month at the Human Rights Campaign website and show additional support by respectfully attending your local pride parade. If you’re headed to an event and want to wear your support and your voice, check out some really lovely, well-designed pieces you can sport in style…knowing also that these companies are sharing real people’s stories and making a difference with monetary donations to worthy organizations that promote safety and inclusion.

Our Fav Pride Month Clothes & Accessories

Celebrating Pride Month isn't only about rainbows. SO, we've found cool striped outfits from brands who really support LGBTQ rights. Shop it here

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Companies Really Celebrating Pride Month

Sadly, some companies have taken advantage of Pride Month by producing lots of rainbow-striped items but not actually being allies to LGBTQ members of our society. The companies here focus on sharing stories of their LGBTQ employees and partners and are all donating monies to organizations that promote inclusion and safety for our friends. I’m sure there are more out there, but I was very glad to find these major fashion brands participating in real ways and with good design, as well!

Abercrombie & Fitch

With the help of customers, A&F has donated$600,000 to The Trevor Project since 2010. Proceeds from the Pride Collection and Fierce will be donated to The Trevor Project, up to $100,000. 


To celebrate Pride, Adidas is donating $250K to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. They brought in LGBTQ people as creators for their amazing line of PRIDE products for 2019. 

Champions x Todd Snyder

Twenty percent of sales will be donated to the National Park Foundation to support Stonewall National Monument. The Stonewall Uprisings (this year is the 50th anniversary) are widely considered to be the most important event leading to the gay liberation movement and the modern fight for LGBTQ rights in the United States. 


In celebration of Converse’s annual Pride collection, which started in 2014, contributions are supporting longstanding local and global partners, including It Gets Better Project and OUT MetroWest. They have also provided really cool downloadable/printable posters to display proudly at your Pride events or in support of your friends. 


GAP is sharing stories of LGBTQ employees, partners, and their families, and each purchase helps support the UN Free & Equal Campaign.


Target is also focusing on real people’s stories and experiences and is supporting GLSEN with a donation of $100,000 to help their mission of creating safe and inclusive schools for all.

Shop Our Favorite Pride Outfits & Accessories


Let’s continue to learn how to be good allies and support our loved ones, friends, neighbors, co-workers, community members, fellow humans. Happy Pride Month, friends. I see you. 



Hey, friends. Hop on over to follow me on Instagram @laurajansenstyle to see more of what I’m up to in Portland, Oregon. And don’t forget about LikeToKnow.It for easy peasy shopping of the looks I’m loving! 


  1. Great round-up and well written. ❤️ I just ordered that adorable cropped sweatshirt from Target ?
    LOVE is LOVE ? Thank you ☺️

  2. Thanks so much for doing the work of seeing which stores are supporting the community they’re profiting from! I’ve been hearing a lot more about “rainbow capitalism” initiatives that slap a rainbow on stuff without bothering to get involved in making the world more inclusive and safe for members of the LGBTQ+ community. And as much as it sticks in my craw that corporations do the “we’ll donate up to X amount depending on how much you buy” thing (just promise to donate regardless of how much product you move, people!), I do prefer supporting a company that brings both money and attention to these important initiatives. Thank you again!

    • Thanks so much for your comment and agreed! I wish they’d just donate regardless of purchases, but at least the efforts of companies are (slowly) improving in this respect and it seems like the design of the products is following suit. Yay! I really appreciate your words!

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