As I mentioned in our special Sunday night newsletter (you can subscribe here for sneak peeks)....Everlane recently came out with new washes in their '90s Cheeky Straight Jean, including a lighter, distressed wash that I am v. much into.
Everlane's '90s Cheeky Jean is a high-rise, straight-leg jean with an easy fit, and exudes an nonchalant, almost-sexy vibe. Think...
If you hear the word, 'preppy'...what comes to mind? Lily Pulitzer? Tory Birch? And what about the word 'boho'? Do you immediately think of Free People or something similar?
Chances are you do, and that's because brands have spent lots of time and energy (and $$) defining their aesthetic, their brand, their style.
But what happens when we do this...