Our Indigenous-Owned Beauty Favorites (& Brands You Should Know About)


It really seems that Indigenous-Owned beauty often goes hand-in-hand with indulgent ingredients, conscious formulas & outstanding scents…right?? It was for this reason that we wanted to bring you our top Indigenous-Owned body/skin/makeup/hair brands (& some product recommendations) that stand out from the rest.

It’s a huge bonus that all (yes all, IMO) of these brands use gorgeous packaging that almost acts as decor (that you want to leave out on your counter), too. And we love supporting small, Indigenous-Owned brands always. Here are 8 that you can feel good about supporting.

Our Indigenous-Owned Beauty Favorites

Our Indigenous-Owned Beauty Favorites, Nopalera, Ceremonia

If you need some guidance (because there’s a lot of swoon-worthy products here to choose from) here’s my list of loved products (pictured above) & my to-buy list:

My Top Faves:

On My List To Try Next:

8 Indigenous-Owned Brands You Should Know About

Ok, let’s dive into these brands.

1. Nopalera

“I was raised by Mexican immigrant parents in California near the United States Mexican border. Throughout my entire life, I have been reminded of the sheer resilience required for them to thrive on once-foreign soil. We were determined, proud and resourceful, just like those that came before us. As a child, I remember picking up nopales from our backyard to cook with. The prickly pads were as versatile as they were distinctive. They were rich and always there. They were ours.” 
Sandra Velasquez, founder
Our Indigenous-Owned Beauty Favorites; Nopalera

at Nopalera | at Nordstrom | at Amazon | at Shopbop

“Scents of smoky Copal, Amber, Jasmine oil, and rose clay transport you to the ancient Mexican rituals and celebrations of our ancestors. Naturally-derived aromas in our coveted Cactus Soaps, Cactus Flower Exfoliants, and throughout the collection awaken every sense of your energy.”

Nopalera’s are some of my favorite body products I’ve tried. They’re gorgeous, smell as refreshing as fresh fruit, and actually perform on my skin. Their oils are extracted from the seeds of the Nopal cactus’ fruit, then blended with natural butters to get that lasting body moisture. (It really lasts.) I bought a bunch of their Moisturizing Botanical Bars to give as holiday gifts this year aaand thankfully kept one for myself (thanks, past me). View all of their body products here & get 15% off your first order when you sign up for emails on their website.

Read more about Nopalera’s story here.

2. Maya Chia

Our Indigenous-Owned Beauty Favorites; Maya Chia

at Maya Chia | at Amazon | at Credo Beauty

Maya Chia uses high quality natural, organic and wildcrafted ingredients from conscious growers across the world. Their products are formulated without parabens, phthalates, synthetic fragrances, PEGs, or SLSs. The chia seeds powering Maya Chia’s formulations are sourced from Guatemala – home of the Maya people.

Laura loves there Highlight Of The Day for a pearlized mineral sheen under makeup. Their Super Blend Pressed Multi-Correctional Concentrate is in my cart because it looks luscious and, well, Vanity Fair said so. Hehe.

Read more about Maya Chia’s story here.

3. Ceremonia

Ceremonia was born out of the desire to celebrate the richness of Latin culture, while highlighting the next-generation of Latinx. Inspired by the rituals I grew up with, alongside a new generation leading the way towards a more sustainable future, Ceremonia provides a new-age perspective to hair care for all..” 
— Babba Rivera, founder
Our Indigenous-Owned Beauty Favorites; Ceremonia

at Ceremonia | at Sephora | at Amazon | at Shopbop | at Revolve

Ceremonia is a clean hair care brand rooted in Latinx heritage. Their products are filled with nutrient-rich cocktails of raw ingredients straight from Latin America – and they’re outstanding. Their design & aesthetic is one of my favorites in beauty. I want so many just to decorate my vanity haha (and, well, because their formulations are awesome).

If you were to try one of their products (your first order is 15% off when you sign up!), go for their Papaya Scalp Scrub. Thank me later.

Read more about Ceremonia’s story here.

4. Dezi Skin

Our Indigenous-Owned Beauty Favorites; Dezi Skin

at Dezi Skin

Dezi Skin formulates their products with blends of all-natural Mexican extracts including Mexican plum fruit, dragon fruit, açai berry, tamarind, mango, soursop, guava, and avocado. This blend is rich in antioxidants and responsibly-sourced in Mexico – and simply sounds unreal.

I really want to try their Vitamin C serum (peek at the reviews) and their Bebe Balm (I’m not pregnant it just looks sooo rich haha). Their luxury aesthetic pulled me in, too.

Read more about Dezi skin here.

5. Cheekbone Beauty

Cheekbone Beauty makeup

at Cheekbone Beauty

Cheekbone Beauty aims to make a difference in the lives of Indigenous youth through donations that support educational opportunities. They strive to create a space in the beauty industry where everyone, including Indigenous people, feel represented and seen.

Julieta told me about this brand and I’m dying to try their Balance Blush/Bronzer (the perfect throw-in-your-bag product) & Moon Dust Mattifying Powder. I just love the little reusable tins! Their products vegan and cruelty free.

Read more about Cheekbone Beauty here.

6. Sḵwálwen Botanicals

Before there was a conversation about clean, green and natural skincare, there were communities of Indigenous women who cultivated and foraged for plants in the forests and meadows to use as food and medicine. Instructed by cultural teachings, they identified the plants that, when blended together, could unlock health and healing.” 
Sḵwálwen Botanicals skin and body care

at Sḵwálwen Botanicals

Sḵwálwen (skwall-win) is an Indigenous skincare line that honors Skwxwú7mesh (Squamish) plant knowledge and ancestral traditions by using sustainably harvested and sourced organic plants to balance, renew, repair, strengthen, hydrate and protect the skin. Sḵwálwen is the Squamish word for heart – and each product has a Squamish name to honor the place where this plant knowledge comes from.

Sḵwálwen Botanicals’ products are created without any harsh chemicals, phthalates, synthetics or parabens. Syd (our resident video editor) LOVES their products. She recommends their Cranberry Rose Glow Facial Serum, Cranberry Rose Cleansing Clay, Shea Butter Hand Balm & Renewing Skin Balm. Try one (or all) and 15% off your first order when you sign up for emails!

Read more about Sḵwálwen Botanicals here.

7. Joaquina Botanica

“A New Yorker with Colombian roots, I grew up between both worlds. I created Joaquina Botánica with the mission of celebrating Latin America’s incredible botanical beauty through high-performance skincare. Inspired by family stories of vibrant, spirited women, I named Joaquina after my great-great grandmother, who founded one of the first apothecaries in Cali, Colombia in 1875.” 
— Giovanna Campagna, founder
Joaquina Botanica essential cream and hydrating essence

at Joaquina Botanica | at Nordstrom

Joaquina Botánica makes a line of “powerfully clean and refreshingly vibrant” skincare. Their formulas are powered by clinically proven actives and botanicals indigenous to Latin America.

Each of their formulas is designed to help achieve healthy, vibrant, glowing skin through high levels of nutrient-dense, proven ingredients, and zero empty fillers. Uhhh, yes please. The reviews of their Porcelain Cacao + Amino Acids Crema Esencial and Hydrating Glow Oil sold me. Get 15% off your first order when you sign up for email.

Read more about Joaquina Botanica here.

8. Elaluz

Elaluz oil and bronzer

at Elaluz | at Ulta | at Revolve

Elaluz’s products feature powerful Brazilian superfoods with extracts and oils from plants, fruits and nuts & smell of fresh coconut, papaya, eucalyptus, rose and mint, reminiscent of Brazil. (Their luxurious scents are said to linger long after you apply.) As soon as I use up my current cream bronzer I’m buying their Stick Bronzer. I looove the simplicity + the shape.

Their products are formulated without any of the 1600 known impurities banned by the EU, and are free of parabens, sulfates and phthalates. Also cruelty free, gluten free, vegan & Leaping Bunny Certified. Take 15% off your first order when you sign up for texts.

Read more about Elaluz here.

Hope you found a new self-care favorite or two!



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Incredibly creative and artistic, Abby is the one we turn to for absolutely jaw-dropping, stunning curation. She’s got a knack for finding hidden gems and has the ability to make any space beautiful, plus her own style is enviable. Abby is one of the few team members who is not afraid of color, so her contributions (both digitally and in real life) feel like a breath of fresh air. She manages to come up with options that are both wildly original…and exactly what we want to wear.

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