I can no longer dress my boys — at ages 10 and 13 they have their own (very strong) opinions about what is and what is not cool. And apparently, Stuff Their Mom Picks Out is decidedly NOT COOL, GUYS. Not cool. (Let’s ignore, for the moment, that my very job is scoping out trends and trying to figure out what is cool but whatever.)

Spergo & Jackalo: 2 Small Businesses Making Cool Kids’ Clothes

That said, I’ve scored a few hits recently so I thought I’d share two of them. Both are companies I can easily get behind, and both are making designs my kids are obsessed with. The pants, in particular, are extra durable, with reinforced knees and are made to play.

hoodie | pants | boots | mask

Spergo Clothing

Spergo is based in Philadelphia, and was started in 2018 by 13-year-old Trey Brown, using his birthday money: $178. To paraphrase, the kid wanted to be a billionaire and was basically like “why not me??” I love this. Why NOT him? The kid is still listed as the “CEO” and I love everything about this.

Pax, however, loves Spergo’s lion hoodie. Kinda bad@ss, super cool.

hoodie | pants | boots | mask | jacket | navy pants | bean boots

Jackalo

Jackalo is a sustainable, ethical fashion company whose clothes were built to last. So much so that they even have a trade-in program. Send in your used Jackalo pieces, and they’ll send you a $15 gift card to buy another pair. I also really appreciate the gender-inclusive approach — the clothes are cool and unfussy, and made for play. Jackalo does make a couple of dresses and rompers (for both kids and adults), but we’re allllll about the pants. They come in lined or unlined, and look seriously cool on.

hoodie | pants | boots | mask

These pants — when not worn in the mud, with boots — look almost dressy. But it’s nearly impossible to get “dressy pictures” of these two so instead I’ll leave you with this:

jacket | navy pants | bean boots

Close enough.

xo,

S