Lemlem X Joe Fresh Swim! (SO. GOOD.)


Gang, I’m a longtime fan of Lemlem:  the floaty scarves and dresses, the summer-ready patterns, and the fact that the brand is committed to hiring women, elevating African artisanship and creating more jobs in African nations.  The only downside is that true artisanship – compared to fast fashion – costs more.  Pieces in the Lemlem collection often range from $100 – $500.

Enter Joe Fresh, a Canadian-based fast fashion retailer.  They’ve come together on a swimwear collaboration that is GORGEOUS – fans of the brand will recognize the Lemlem influence – with proceeds going to Liya Kebede Foundation.

All the yes.





  1. Given this post about responsible purchasing, I’d be interested to hear the thoughts about how you (and the other contributors) weigh up the desire to be fashionable/on trend/have the lastest looks etc with the ethical dilemmas that surround fast fashion? I’m not being critical here, just curious if this is something that you guys take into consideration when you purchase clothes? Perhaps a post or a series on this?

    • I’m really interested in this as well, Hannah. I made a decision over a year ago to only purchase brand new clothing/goods from companies that I could be certain were treating their employees in an ethical manner and doing as much as possible to produce products sustainably so as not to further pollute the environment. It’s really reduced unnecessary spending, prompted me to think more critically before making purchases (both fashion and otherwise), and encouraged me to look for things at consignment and second hand stores if I’m itching to find something “new” to me and don’t want to invest in a staple item, such as a pair of jeans I’ll wear every week. I’ve a series of a few posts about this on my blog and have found a lot of encouragement and ideas from the blog Reading My Tea Leaves.

      I’d love to see The Mom Edit tackle the idea of sustainable or “slow” fashion–what ever you want to call it–and how the blog considers the environment and ethical side of following trends. If anyone’s interested in further looking at the impact of the fashion industry on the environment (fashion is actually the second highest polluting industry after oil if you can believe it!), I found the documentaries “The True Cost” and “T-Shirt Travels” to be very eye-opening and approachable.

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