Before I had kids, and was working in the Jewelry district in NYC, I LOVED window shopping on 5th Avenue. I’d just finished fashion school in Colombia and moved to NY. Most of the stores were out of my price range, but one was not — H&M. The big store right on 42nd Street and 5th Avenue. Reliably trendy and affordable — I was always able to get something from there.
But what does H&M have to do with & Other Stories?
Well, & Other Stories is owned by the H&M group. And that big H&M on Fifth Avenue was replaced by a big & Other Stories. I gotta be honest and say, that even though that was years ago, it’s not until now that I thought about checking it out. And not because I didn’t like their window display — oh no — but because I thought it’d be too expensive, and since I no longer work in the area, it would be an inconvenient AND pricey trip.
However, I recently found myself checking their online store often, and adding things to my cart. So instead of ordering a bunch of stuff online, I decided to just go and see for myself.
& Other Stories: The Good
It’s global: I quickly realized there were three different collections. They’re named for the cities where they have ateliers. Stockholm, Paris and Los Angeles. Each atelier designs for the women in each specific city. There’s no overlap between designers. So it’s basically three totally different collections under one roof.
Don’t you sometimes wish you could dress like Parisian women, or have the laid back style of Los Angeles? Stockholm, from what I noticed, is more architectural. Shopping at & Other Stories gives you a lot of options and the opportunity to create your unique style. When you’re shopping online, you’ll be able to see where each piece was designed right under the picture.
It’s ageless: The designs appeal to women from all walks of life. I saw women of all ages shopping at the store. From the young 20-something to the mature 50+ woman. It’s so hard to go in there and leave with empty hands.
It’s affordable: While not H&M affordable, it still features a broad price range. You get good quality, amazing designs for a good price.
& Other Stories: The Not So Good
Sizing inconsistency: Because each atelier is independent and designing for a different woman, sizing can vary from collection to collection.
I was a 0, 2 and sometimes a 4 depending on what I was trying on.
My secret to sizing: Find what fits, doesn’t matter the size number. A size is just a size and has nothing to do with who we are. If I have to go up three sizes it doesn’t matter as long as it looks and makes me feel great.
I initially grabbed a 0 in everything, but as you saw it was small. So I went back to get things one or two sizes up. If it was a woven fabric (no stretch) I went up one or two sizes. I was able to fit in a 2 most of the times, while others I required a 4. If something is oversized or knitted I could stick to a 0.
Without further ado let’s start the selfies!
& Other Stories Dressing Room Selfies
I loved all the tees. These are just some examples; the online selection is even more amazing. Here I was able to stick to a 0 or a 2 for some extra room. All designed in Stockholm.
Here is where you probably see the biggest difference between Paris, Stockholm and Los Angeles.
This was the only pair of blue jeans I saw at the store, but I liked it. It’s a straight leg fit with a good high-rise. It’s the one I’m wearing in all the other pics. The selection online is bigger, so I chose my favs. Some are made with organic cotton.
Dresses and Skirts
What happens when you get Paris, Stockholm and Los Angeles in the same place? Dress paradise!
Mix of Everything Else
My Style According To & Other Stories
It’s really fun to see where the things you resonate with the most are designed. It seems I’m 40% Stockholm, 35% Los Angeles and 25% Paris. I think if I worked in a more formal environment, and my life wasn’t as casual I would be more of a Paris, but oh well.
Now, would love to see what your style is! Take a look at the website and see what you like the most.
Come check some videos of the things I tried on over on IG stories (@julietatorresd), as well as my tummy tuck journey, and a raw and vulnerable take on motherhood. I believe social media shouldn’t be for the good things only. See you there!