Hey there! Welcome to our Small Business hub! All of our posts featuring the small businesses we love and have reviewed are housed right here. We’ve been making an effort to be more conscious of our purchases and, ultimately, what companies we choose to support. Shopping small is an easy way to do our part in keeping our communities afloat while shedding some light on small businesses you may not have heard of — yet — and bonus: they may be local to you (and may ship nationwide, too).

Our Favorite Small Businesses For Fashion, Home & Beauty

Looking for something extra-special or wildly unique? Keep reading — we’ve found SO many good small business products (beauty, fashion and home included) and either purchased ’em, reviewed ’em and/or wear ’em on daily. Scroll below to find all our posts covering small, sustainable, women- and Black-owned businesses. Go here to check out our small business directory, where we list and link to our favorite small businesses. To return to The Shop Conscious Hub, click here.


Printfresh x The Mom Edit (Dream PJs, Inside)

That time S teamed up with Printfresh to create her dream PJs...

Free People (On Sale) At Social Threads

This is what momiform dreams are made of.

Puff Sleeves, But Make It Tomboy: Rachel Comey’s Fond Sweatshirt

Puffed sleeves and fancy vibes.

Don’t Sleep On Halfdays (Especially The Base Layers)

What's new with Halfdays, and a special discount code juuuust for us.

Our Very Etsy Cyber Sales Event Gift Guide

Sponsored by Etsy We're longtime fans of Etsy, especially when we're in the market for something unique, quirky, custom, handmade, or even just something...

This Dramatic Skirt Is My Holiday Outfit Move Year After Year

If "sparks joy" is a legitimate factor in deciding what to wear (and, after the last five years, it should be)...then let's call ShopBURU's...

15 Pieces For Fall We Love From Black-Owned Businesses

To us, fall means layers, cute boots (yee-haw), and lots of neutrals with autumnal pops of color (think: greens, browns, a sprinkling of yellows,...

Add A Little Glam: Our Black-Owned Jewelry Picks

Sometimes you just need a little something to get excited about, yanno? Like a coffee or a little walk in the park (alone) will...