Small Biz: Social Threads’ Fall Preview Sale Is…FUN


We’ve often remarked that more retailers should do the NSale thing — offer up new fall merchandise at a discount, as a little reward for early shopping — and Social Threads has come to play.

From 7/31 to 8/4 Social Threads is having a Fall Preview Sale: Take 25% off select items (in orders of $150+) with code FALL23 at checkout. What I love about this sale, however, is the very personal touch. The owners, Maureen & Sara, included some of their favorite pieces in this sale (Maureen’s fave turtleneck sweater and Sara’s fave sweater — oh, haha, it’s also a turtleneck. I knew I liked these gals.) aaaand one of my favorites: Risen boyfriend jeans.

My fave thing from Social Threads? Risen boyfriend jeans.

sweater (S) | jeans (26) | sneakers

Easy & Cozy: Fall Outfit Must-Haves From Social Threads

Social Threads, if you haven’t heard of it, is an online boutique started by two moms (Maureen & Sara) based in New Jersey. For a while, they operated out of Maureen’s basement — and she has some seriously funny stories about large trucks trying to deliver pallets of goods to her driveway. Their goal was to create a fun online shopping experience for moms (think: casual, well edited and affordable). Almost everything is around $100.

What I’ve come to appreciate about Social Threads is the fact that Sara (who used to be a buyer for Bloomingdale’s) has a really good eye. And Maureen will straight up just text me when a product is really freaking good (like these Risen jeans, which are, as she stated, solid MOTHER Denim dupes).

So when Maureen texted me about their Fall Preview event, my first question was, “What’s good?” Besides my boyfriend jeans, of course. And her answer was a handful of cozy, easy-to-wear pieces that are making me fall back in love with jeans-and-a-sweater. They’re uncomplicated, easy and just…fun.

1. Boyfriend Jeans + Maureen’s Favorite Sweater

These Risen boyfriend jeans are the only pair of jeans I can remember that inspired readers to send emails thanking us for covering them.

sweater (S) | jeans (26) | shoes

I am — still! — so into Risen’s bizarrely comfortable jeans. And they’re the only pair of jeans I can remember that inspired readers to send emails thanking us for covering them. If interested, you can see how I styled them two different ways.

This mockneck sweater is Maureen’s favorite, and I can see why. It’s really, really soft, and the sleeves are niiiiiice and long. It’s a longer length but can be tucked (or half-tucked) like a dream. It’s one of those basic pieces that are surprisingly good: oddly flattering and super-cozy.

Lastly, if you’ve wanted to be one of those people who throw tailored wool coats over everything, yet have realized you are not, in fact, that fancy…this cardigan-like trench coat:

This sweater from Social Threads is really soft, & the sleeves are nice & long.

coat (S) | sweater (S) | jeans (26) | shoes

It’s so comfy-cozy yet has the vibe of a tailored wool topper.

2. AllSaints Sweater Dupe + Boyfriend Jeans

This slouch-neck dolman pullover sweater from Social Threads is a solid dupe of an AllSaints sweater.

sweater (S) | jeans (26) | sneakers

Sara’s favorite sweater, this slouch-neck dolman pullover, also happens to be a solid dupe of an AllSaints sweater (beloved by all of TME), so I can see why they often have trouble keeping this one in stock. It also comes in a ton of really pretty colors too.

Also note: If you’re petite, the boyfriend jeans, unrolled, look like full-length jeans (I’m 5’3″).

If you're petite, the Risen boyfriend jeans, unrolled, look like full-length jeans (I'm 5'3").

sweater (S) | coat (S) | jeans (26) | sneakers

3. Risen’s Wide-Leg Jeans In…Ivory

I'm really into the idea of ivory denim for fall, & these white wide-leg jeans from Risen are perfect.

sweater (S) | jeans (26) | similar boots

I’m really into the idea of ivory denim for fall. An all-ivory outfit is one of my favorite styling tricks for holiday parties too. Just add fun earrings and a sparkly bag.

Or, for every day, just throw on a trench (or sweater-trench):

Need cozy, easy-to-wear fall outfit essentials? *Social Threads has entered the chat.* Think: my fave Risen boyfriend jeans, a sweater trench coat & more.

coat (S) | sweater (S) | jeans (26) | similar boots

Social Threads’ Fall Preview Sale: Shop My Top Picks

Social Threads: More Cute Pieces

Not on sale, but Social Threads’ prices are SO good, I had to include these seriously cute pieces.