This post is sponsored by Annemarie Borlind.
Hi, it’s Em. Let’s get right into it. Things I learned while researching this post:
1) At 40+ years of age, my skin is officially considered mature. Hooray. Maybe it can share the message with the rest of me, which couldn’t help but provide running middle-school commentary every time I attempted to photogenically dispense this gorgeous serum into my hand. (It’s harder than it looks.)
2) Annemarie Börlind products are indulgently luxurious, wildly effective, truly mindfully/sustainably produced — and the kind of things that make me wonder if a visit to Germany’s Black Forest should be on my bucket list. I’m also kinda wondering if I’ve just been…under a rock, or something, for these not to have been on my radar until recently? Because they’re good. Like, They Suggest Results In 14 days But I’m On Day Seven And Already Seeing Fewer Fine Lines good. And the company is so very, very cool. More on that in a minute.
3) Everything here is available at Nordstrom. See No. 2, above, re: Sleeping Under a Rock. Apparently, Annemarie Börlind has not only been around for 60+ years, but for the past few months, it’s been right under my nose. I’m equal parts baffled and delighted.
What is Annemarie Börlind — And Is It Worth Adding To Your Skincare Routine?
If you, like me, are also new to Annemarie Börlind, here are a few other things I learned and quickly loved about the brand.
Annemarie Börlind was founded in 1959 by Annemarie Linder, her husband Walter, and her business partner Hermann Börner. (Yes, they combined their last names to make the brand, which is so heartwarming and unexpectedly…progressive?) Annemarie was adamant that “if I can’t eat it, I won’t put it on my own skin” — girl, same — and, in a move that very much speaks to 9-year-old Emily and my then-obsession with our local Natural Foods Co-Op, Annemarie sold her first products almost exclusively to natural food stores.
Today, Annemarie Börlind has grown into a clinically effective, award-winning skincare line that continues to be formulated solely with thermal water from the company’s own 160-meter deep spring well — meaning it’s free of chlorine, chemicals, and artificial hormones that make it through even treated tap water. (*Immediately Googles whole-house water filters.*)
All plant extracts are certified organic or wild harvested. And all products are vegetarian or vegan (beeswax is the exception in a few instances), cruelty-free, and made without parabens, silicones, paraffins and other mineral oil derivatives.
It’s still a family-run company. Their sustainability and corporate responsibility models are both impressive and realistic. And the science behind their formulations is deeply nerdy fun. Plant-based collagen! Black rose stem cells! Hyperfermentation! Every ingredient — along with its purpose — is openly listed for every product.
A commitment to partnering with very few, reliable retailers ensures proper product handling and quality. Enter Nordstrom, of course. It’s a pleasant surprise that’s actually not surprising in the least.
In short, I was crushing hard before I ever tried the products for myself. Now, of course, I’m legitimately in love.
Natuneo Ultimate Firming Serum | Natuneo Overnight Inverse Cream | Natuneo Refining Day Cream
My Review of Annemarie Börlind Natuneo System For Mature Skin: It’s Pricey — And Frustratingly Excellent
For my inaugural Annemarie Börlind experience, I chose three products from their Natuneo line, which is especially formulated for my mature (heh) skin.
There are five products in the line, which is the refreshingly straightforward format of almost all their “systems”: a cleanser, a serum (or a similarly foundational product that precedes moisturizer), an eye cream, a day cream and a night cream.
Being completely candid, the cleanser was more than I would realistically spend for a face wash (I’m desperately curious, though — it’s a foaming powder!), and I was too intrigued by another one of their eye products — my full rave about it is below — to spring for the eye cream, which left me with the Natuneo Ultimate Firming Serum, the Natuneo Refining Day Cream and the Natuneo Inverse Overnight Cream.
They are pricey, yes. But they suggest you’ll experience visible results in just 14 days. Here’s where it gets super interesting though.
I’ve been using them for a mere seven days, and my skin is feeling genuinely transformed. Not just hydrated and dewy following application but firmer and, ew, I’m gonna say it, supple around the clock. Plush. Bouncy! Totally refreshed. And with fewer noticeable fine lines.
Three Splurge-Worthy Products for Lush, Supple Skin, And A Wildcard Eye Cream Unlike Any Other
If you’re still reading, bless your heart. This stuff is (clearly) important to me, especially when it’s a bit of an investment.
That said, here are my specific notes on the three products I’m loving in the Natuneo line and the one wildcard product I’m going to more or less demand you buy, if nothing else.
Natuneo Ultimate Firming Serum
Natuneo Ultimate Firming Serum
This Natuneo Ultimate Firming Serum feels like the most active product in the line — the one that could revolutionize your routine even if you’re married to your current cleanser or moisturizer. It’s silky and easy to apply, and skin looks and feels renewed almost immediately. It has a slightly tart smell like other fermented products I’ve used before, but nothing bothersome. (Moreover, if it means it’s working to get in there do its hyperfermented thing, bring it on!) I love a product that emphasizes efficacy without a lot of bells and whistles, and this is exactly that. Simple, gorgeous packaging, of course, that feels great in the hand, but a clinical-esque potion that just works.
Natuneo Refining Day Cream
As I write this passage — from the front seat of my parked car with a sleeping babe in the back, and running on barely five hours of sleep — I’m literally glowing. And I know it’s not because I’ve been drinking enough water (nope) or exercising regularly (big ol’ nope) or eliminating caffeine and other stressors (the biggest nope). That is some Black Forest magic, right there, and I’m crediting this Nauneo Refining Day Cream.
An antioxidant powerhouse that is super hydrating without any oiliness, this Natuneo Refining Day Cream feels so luxurious and delivers moisture that, I’ve found, lasts all day. My skin feels amazing post-appliction, but the real perk is how great it still feels hours later. Seriously lovely, with a really pleasant, rich creamy texture that absorbs quickly.
Natuneo Overnight Inverse Cream
This Natuneo Overnight Inverse Cream is a delight. First of all, what a great name. It’s like someone shouted “German Black Forest Time Machine, but, uhhh, make it more clinical!” during a whiteboard session and then they ran with it and this was result. Ugh, I love marketing.
But the product, gang. It’s got this light, almost meringue-like texture that melts into soft, silky creaminess when you rub it in. Like a dessert for your face. One that is quickly absorbed and lusciously plumping. It’s a treat.
Natucollagen Boost Eye Serum
The wildcard, at last! This Natucollagen Boost Eye Serum might be a Saved The Best For Last situation. I have completely fallen for this Eye Serum, which is exactly that: a serum versus a cream. It’s phenomenal. Light, quickly absorbed, cool and fresh and completely non-greasy. I’m always on the hunt for emollient, anti-aging eye products that don’t interfere with makeup, too, and so far, this one hasn’t led to smudgy mascara or, when I wear, creasy eyeshadow. It also just works. The delicate skin around my eyes feels less crepey, more firm and lifted. Not to mention, it’s similarly priced to other high-end eye products I’ve used in past, but vastly superior.
For lack of better words (though not for lack of trying), I’m completely obsessed.
xo,
Em
Thank you to so much to Annemarie Börlind for sponsoring this post. I am a convert — there are products on this page I know will be in my routine forever — and I have such an appreciation for the company’s commitment to sustainability and the purity of every single product. And thanks to you, as always, for hanging out with us here at The Mom Edit. I know there are many ways to pass the time these days, and I’m so appreciative that you choose to spend some of your time here.
Friends! Follow me on Instagram for accessible, easily adaptable recipes; sneak peeks of The Mom Edit content (and sales!); and more snippets of our life on the Northern California coast. And if you feel so inclined, pop over to my personal food + lifestyle blog, The Pig & Quill, where I share salty scribblings from my kitchen and home life. Byeeeeee!
Photos by my talented friend Carolyn Stockman.
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