Confession. I used to work at Abercrombie & Fitch in college. I made it about two months . . . spending most of my check on items that we were required to buy by the company . . . before I couldn’t do it anymore.
There was a long period of time when Abercrombie got a bad rap (rightfully so) and I would cringe if someone asked what jeans I was wearing while I had their denim on. BUT. They’ve recently gotten rid of their controversial CEO and unveiled a new brand identity with the help of Ashley Sargent Price, Creative Director of Marketing and J. Crew alumna. And OMG is it good. I randomly decided to check out their Black Friday sale (50% off everything & free shipping) and wanted it ALL. Literally. This is not the A&F you remember from back in the day. See for yourself . . .
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So what do you think?? Is Abercrombie worth another look?