ShopBuru – An Online Boutique of Hand-Picked, Nursing-Friendly Clothing….SHUT UP


Mamas, commence the freak-out.  ShopBuru, started by new mom (and former stylist and lingerie designer) Morgan Hutchinson is an online shop dedicated to nursing mamas.  But here's the genius part:  Shopburu goes way beyond typical nursing wear.  Morgan hand-picks designer clothing that will also work for nursing.  So one can find nursing mama staples like Cake Lingerie and Mothers En Vogue sharing space with Rachel Pally, LAMB, and Ace & Jig. 

This idea is so good, I wish I had it myself.  

I took a quick browse through, and the selection is fabulous.  I also appreciate product descriptions that include post-partum and nursing notes:

The exaggerated A-line cut is the perfect shape to wear before, during and after pregnancy giving you a bigger bang for your buck.  Tie access at the shoulders make nursing easy, although this dress is not ideal for a breast pump.

Here are a few of my favs….


Clockwise, from top left:

Ark & Co Sleeveless Button-Front Shirtdress, $64

Rebecca Minkoff Glamrock Dress in Navy, $169

Sachin + Babi Petal Dress – Silk Midi Dress with Denim Detail, $529

Sam + Lavi Julia Romper in Faded Black, $129

The Odells Birds in Flight Hi-Low Washable Silk Top, $225


I'm obsessed. OBSESSED.  And Morgan's styling is spot-on.  For example, she pairs the silk bird top with this pair of chambray sweatpants and….well.  You know how I feel about fancy sweats. #bestillmyheart



Also?  ShopBuru is having a huge designer flash sale until Friday at midnight.  BURU40 gets you 40% off anything in the designer flash collection (and yeah – the yellow midi dress is one of them).  Go!




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Shana founded The Mom Edit in 2008. She lives with the love of her life (his name's Mike) and their two crazy boys in downtown Philadelphia. She loves a good styling challenge (her engineering side shows eventually), appreciates kindness, and usually picks scotch over wine, sneakers over stilettos, and shorts known as denim-underwear, always.

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  1. Ok, loved just about everything,,but they were out if stock in my size in EVERYTHING I wanted. Guess I’ll have to stalk the new inventory.

  2. This is fantastic! I wish it was around when I was nursing… I spent a considerable amount of time shopping for nursing-friendly and office-appropriate clothing. This stuff can be hard to find!

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