Introducing Buru White Label (Especially For New or Nursing Mamas)


Gang, I’ve been meaning to tell you about the launch of the Buru White Label for quite some time.   Somewhere in between summer wrapping up and school starting, which, over here means homework, soccer and more homework (WTF THIRD GRADE)….

It all fell down.  On the upside, my son will be ready to take the SAT any time now.  (Ha, ha….ha.  #no)

But here’s why I’m so excited about my friend Morgan’s latest venture:  Shop Buru, my favorite online go-to for all things nursing and post-partum (she seriously has a ‘machine washable’ SECTION, as well as an ‘elastic waist‘ one…I mean, she gets us, she really gets us), just launched her own label, the Buru White Label.

While Shop Buru has always had an insanely well-edited selection of items, the majority of pieces were priced well over $100.  Morgan was getting frustrated that she couldn’t find jaw-droppingly cool fashion for moms – pieces that could stand up to a spin in the washing machine –  for under $100.

So she created the Buru White Label. The whole line is filled with pieces that somehow look…expensive….Morgan’s nailed that Sorry, I’m Impossibly Chic vibe, yet the pieces are priced from $60 – $150.  She’s included detailed wash and care notes in the description of each item, as well as an explanation on how one might be able to nurse or pump in each piece. Finally, Morgan’s own styling is pretty inspiring.  I like browsing through just for ideas.

Keep reading to see a few of my favorite pieces (as well as a discount code just for TME readers)…..

That Dress That Sold Out Lightning Fast

I know, I know.  Annoying.  But I’m including the pics anyway because it gives you an idea of what Morgan is all about.






dress – BURU White Label Becca V-Neck Tunic – Oh no, sold out! Other cool dress picks are below….

shoes – Rebecca Minkoff Georgina Gladiator Sandal

bag – Moop Canvas Bags ‘The Paperback’, Brown Wax

bracelet – Chan Luu


The Machine Washable Shirt That Blew My Mind

Morgan’s thing (and by ‘thing’ I mean hashtag) is #elevateyourmomstyle.  Goodness gracious.  This top is easily the most fashion-forward shirt I own.  I shot this in the studio to show the various ways you can tie the bow, but will post real-life pics to Instagram soon (@shanachristine).






shirt – BURU White Label Mary Kay Bow Blouse

shorts – rag & bone/JEAN Gunner Cutoffs

jeans – AG ‘The Legging’ Ankle Jeans

shoes – Vince Claire D’Orsay Pumps


The Lightweight Bomber I Wear Instead Of A Cardigan

This bomber jacket is almost like a shirt.  I’ve been wearing it in place of cardigans – it just feels more badass and cool.








bomber – BURU White Label Amy Bomber Jacket

tank – Old rag & bone – Similar

shorts – rag & bone/JEAN Gunner Cutoffs

sandals – Splendid Candee Gladiator, Rose Gold 

bag – Old – Similar Rebecca Minkoff ‘Sofia’ Clutch

necklace – Old – Similar Vanessa Mooney Bolo

Shop My Current Buru White Label Favs

The good news is that Morgan just got a fresh new batch of White Label Favs in….AND AND AND… guys get an additional 15% off with code MOMEDIT15.


Cheers to elevated mom style!




  1. I love these beautiful, functional pieces! I’m impressed with BURU’s styling in their online photos. They really know how to put an outfit together! Wish I were nursing so I had an excuse to buy some of these.

  2. I loved this post and found it so helpful. I am a nursing mama and my LO was born on 9/20/2016. In a matter of a month, I have to attend my husband’s holiday party. Could you do a similar post for holiday-cocktail attire for postpartum and nursing moms? I really need a dress that flatters my pooch belly, nursing chest, and wider hips. Plus the added bonus, I need something that allows me to pump/nurse during the party.

    Thanks so much!

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