BIG NEWS. Nordstrom has released dates for the 2021 Anniversary Sale!

I’ll leave the fancy graph below, but Nordstrom Anniversary Sale items will be available for preview as early as July 6th, then Early Access shopping begins July 12th, both in stores and online. Just like last year, Icon cardmembers are the first to shop, with Ambassadors and Influencers coming in two days later, respectively. Public shopping begins on July 28th.

For those of you new to the NSale, we’ll have a full breakdown on how to shop the Nordstrom Anniversary Sale coming soon (check out last year’s article for a glimpse.)

Nordstrom Anniversary Sale 2021 dates are here! We're prepped to shop the #NSale July 6 - August 8. More deets on early access, cardholder & public sale inside.

What’s New For Nordstrom Anniversary Sale 2021?

Just like last year, there’s a long preview window that allows us to browse through the entire sale before it’s actually available to shop — this replaces the catalog we were used to from years’ past. And looking at the just-released brand list (not a complete list, more of a sneak peek), we’re thrilled to see that many of our favorite brands are back: Zella, Nike, UGG, Vince, Barefoot Dreams, True & Co, AllSaints, Veronica Beard, Charlotte Tilbury and La Ligne, just to name a few.

Additionally, Nordstrom has announced that there will be 100+ new brands(!!) in this year’s sale, and we were especially excited to see Jenni Kayne, Dyson and Club Monaco on that list.

What are the chances that this year’s Anniversary Sale will include a Dyson Airwrap? Here’s hopin’. (Actually…at the time of writing, that link appears to be sold out. Could that be…a SIGN? Just kidding — I don’t believe in signs.)

Lastly, let’s all just cross our fingers that Nordstrom took our feedback from last year to heart…and are planning to better stock things like La Ligne’s cashmere sweaters and, now, Jenni Kayne. Just make her fisherman sweater part of the sale, Nordstrom. Or even her everyday sweater. I’ve been suuuuuuch a good girl this year.

Nordstrom Anniversary Sale 2021 dates are here! We're prepped to shop the #NSale July 6 - August 8. More deets on early access, cardholder & public sale inside.
Jenni Kayne’s cozy fisherman sweater

Nordstrom Anniversary Sale Early Access

For those of you who may be new to this sale, you need a Nordstrom Card if you want to shop before everyone else and that start date depends on your status level. The higher your status = the earlier you can shop the Anniversary Sale. You can read more about earning Nordstrom card points here.

Public access (AKA you can shop WITHOUT a Nordstrom Card) will run from July 28th – August 8th. Read more about the benefits of Early Access on our Nordstrom Anniversary Sale 2020 Guide.

How Do I Know My Nordstrom Cardmember Status?

If you’re a current card-holding member, you can follow this link and log-in to determine your Nordstrom Card status (Icon, Ambassador or Influencer). I’ve already checked mine and found it super-straightforward.

What To Expect From The Mom Edit Nordstrom Anniversary Sale 2021 Coverage

We’re working on this one! Because last year’s sale was totally different (oh hey, pandemic), we changed how we did our coverage, and, quite frankly, we stumbled upon a few things we loved. First of all, we plan to take full advantage of the preview period – we’re firm believers in going in well-prepared, with shopping lists and capsule wardrobes.

Secondly, we loved doing our dressing room selfies at home — being able to show how Anniversary Sale pieces could be seamlessly integrated into our existing wardrobes was an unexpected bonus.

Nordstrom Anniversary Sale 2021 dates are here! We're prepped to shop the #NSale July 6 - August 8. More deets on early access, cardholder & public sale inside.

Like before, we plan to give our newsletter subscribers an early look at our content. And we’ll have a dedicated Nordstrom sale subscriber list just for those of you who want extra early coverage. If you haven’t yet signed up, you can sign up for our newsletter here, and be sure to check “Nordstrom Sale” box if you’d like the additional coverage.

Want to stay up to date with all things NSale? Sign up for The Mom Edit Daily below!

Lastly, we loved using social media to connect with you guys in real-time, and will definitely do that again this year, especially since the shopping windows are smaller this year. So look for us on IG or FB to try and answer questions as you shop.

Until sale time, you can always visit our Nordstrom Anniversary Sale Guide for the most up-to-date information and relevant posts.

Please don’t hesitate to reach out to us with questions or just to share what you’re hoping to see in this year’s sale! We’re always here to chat on the blog, FacebookFacebook Insiders Group and IG, and don’t forget to follow us on Twitter, Pinterest and YouTube also.




  1. So many things were sold out before the sale reached Influencer level last year. I ended up saving a lot of money, because out of everything I wanted only a leather jacket and throw blanket were left. I was tempted to up my spending before the end of the year to bump up my status for the sale but I think it’s better for my wallet to stay a lowly “influencer.” It is always fun seeing how your team styles things from the sale every year.

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